Our founder
Our founder
Drawing inspiration from the Greek Island of Ikaria, a certified Blue Zone, the IKKARI philosophy evolved from its namesake to go beyond the bounds of both beauty and wellness. Our mission is to be the source of truth and transparency for holistic health for both people and the planet, created by Adrian Norris, it’s designed to transform your journey and connect you to your highest self.
“I believe health is holistic, it’s the whole entire ecosystem of your inside, outside and spiritual being functioning in symbiosis. I also believe everyone's journey is different. I wanted to make a radical change to the wellness industry, to make it easier for you to transform your health - whatever that looks like for you.”
— Adrian Norris
IKKARI INGREDIENTS
IKKARI INGREDIENTS
We formulate using a minimal-interventionist approach, it’s a science that comes down to the synergy between humans and earth, forming a direct line between the natural world and our bodies, honouring their deeply intrinsic bond.
IKKARI’s approach is much like traditional techniques of ancient apothecaries, where we value efficacy and efficiency. Innovation is at the forefront of our ethos, we harness global-leading extraction methods to ensure our plant extracts function exactly the same way in our formulas as they do in the plant, retaining their full power and potency. Harnessing plant intelligence and nutrient-dense animal actives permits us to deliver formulations that are both compatible with the skin to function at a cellular level and bioavailable to the body for exceptional results.
We believe in trying to eliminate as many toxins from our daily lives as possible, that's why we are transparent about the ingredients we use and steer clear from known harmful chemicals.
Plastic Neutral
Our partnership guarantees we are measuring, reducing and offsetting our plastic footprint. For every kilogram put into the environment, one kilogram is collected or recycled.
TerraCycle
Our partnership ensures packaging that cannot be recycled via kerbside is recycled through TerraCycle. Receive a $25 credit when you return 3 empty products to any AJE ATHLETICA store.
Conscious Packaging
Our boxes and shopping bags are made from cardboard and paper that has been certified by PEFC or FSC, which means our products adhere to the highest environmental and social standards.
Animal Welfare
Cruelty free and not tested on animals. Animals in the protection of Aje Collective suppliers must be treated humanely.
Earth's Ingredients
Formulated using high-performance extracts and actives from the earth, with minimal interference so they remain as naturally adjacent as possible.